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William Walker Atkinson

Serving New Thought is pleased to present

William Walker Atkinson's

Thought Force in Business and Everyday Life

Book page numbers, along with the number to the left of the .htm extension match the page numbers of the original books to ensure easy use in citations for research papers and books


Preface - Dedication - Salutatory - The Nature of the Force - How the Thought Force Can Aid You - Direct Psychic Influence - A Little Worldly Wisdom - The Power of the Eye - The Magnetic Gaze - The Volic Force - Direct Volation - Telepathic Volation - The Adductive Quality of Thought - Character Building By Mental Control - The Art of Concentering - The Practice of Concentering - Valedictory - Contents


vibrations, affect the minds of others to a greater or lesser degree.

There is a way to project thought vibrations toward another person, in a straight line, and thereby attract his attention to you. This plan, compared to the ordinary plan of undirected projection of thought waves, is as a rifle ball compared to a load of mustard seed shot. The rifle ball is vastly superior, providing you aim straight.

Some masters of mental science have attained a wonderful proficiency in the art of Telepathic Volation and some of the results secured by them would be deemed incredible by those not familiar with the laws of directed thought vibration. These results have been accomplished only by years of study, experiment, and the leading of a life far different from that of ordinary men. I fancy that very few of my readers would care to "pay the price" of such attainments.

It is well, perhaps, that this power is not easily acquired, as otherwise many might master it and use it for unworthy purposes. I am in the confidence of some of the masters of this wondrous power, and have witnessed many startling exhibitions of thought transference, but as the promise of secrecy was exacted from me by these friends, my lips are of course sealed. Outside of these-considerations, I would be of very doubtful wisdom to spread, broadcast information of this nature, which would place within the means of unscrupulous persons the power to work their wills upon their fellow men. Even as it is, fragments of this occult knowledge have leaked out and have been misused. Some have stumbled, by accident, upon some of the first principles, and hate pursued the matter as far as their limited knowledge would permit, often securing results which both surprised and startled them.

However, the purpose of this course of instruction is not to attempt to make its students venerable masters of occult lore, mystics, yogis, or wonder workers, but merely to give them a working knowledge of the laws of personal influence by means of the exercise of the powers of the mind - in short, Personal Magnetism. This being the case, I shall not dwell upon the wonderful phenomena produced at will by the masters of this science, but

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