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William Walker Atkinson

Serving New Thought is pleased to present

William Walker Atkinson's

Thought Force in Business and Everyday Life

Book page numbers, along with the number to the left of the .htm extension match the page numbers of the original books to ensure easy use in citations for research papers and books


Preface - Dedication - Salutatory - The Nature of the Force - How the Thought Force Can Aid You - Direct Psychic Influence - A Little Worldly Wisdom - The Power of the Eye - The Magnetic Gaze - The Volic Force - Direct Volation - Telepathic Volation - The Adductive Quality of Thought - Character Building By Mental Control - The Art of Concentering - The Practice of Concentering - Valedictory - Contents


  1. (continued) focusing the gaze upon the back of the neck, just at the base of the brain. Whilst gazing firmly at this point, will that the subject shall turn his head and look around in your direction. A little practice is required to perfect yourself in this exercise, but after you once acquire the "knack" of it, you will be surprised at the percentage of people whom you can affect in this way. Women seem to be more highly susceptible to this mental influence than are men.
  2. Fix your gaze upon some one sitting ahead of you in church, theater, concert, etc., focusing your gaze upon the same point as in the previous exercise, and will that the person shall look around. You will notice that the subject will fidget around in his seat, appear more or less uncomfortable, and finally half turn in his seat and direct a quick glance in your direction. This experiment will prove more successful with persons whom you know, than with strangers. The better you know the person, the quicker the influence will manifest itself.
    The two exercise just given can be indefinitely multiplied by the ingenuity of the student. The principle is the same in all cases, the concentrated gaze and strong, earnest, expectant willing or demanding the result, being the prime factors in producing the phenomenon. You, of course, realize that the concentrated will power can be developed by the practice of the exercises given in the lesson on Concentration. If you find difficulty in producing the above results, you will know that your powers of concentration are not sufficiently developed, and you will accordingly perfect yourself in this respect.
  3. Select some person who may be seated on the opposite side of a streetcar from you, but several seats to the right or left of the point directly opposite you. You may look straight ahead, so as to appear as if you were not looking at the other party, but you will be conscious of his presence, and will see him out of the corner of your eye. Direct a strong mental demand toward him, willing and expecting that he will look in your direction. If you manage it properly, you will find that in a few moments the party will suddenly glance in your direction. Sometimes

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