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William Walker Atkinson

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William Walker Atkinson's

Thought Force in Business and Everyday Life

Book page numbers, along with the number to the left of the .htm extension match the page numbers of the original books to ensure easy use in citations for research papers and books


Preface - Dedication - Salutatory - The Nature of the Force - How the Thought Force Can Aid You - Direct Psychic Influence - A Little Worldly Wisdom - The Power of the Eye - The Magnetic Gaze - The Volic Force - Direct Volation - Telepathic Volation - The Adductive Quality of Thought - Character Building By Mental Control - The Art of Concentering - The Practice of Concentering - Valedictory - Contents


  1. (continued) which few will be able to withstand. Dogs and other animals will quail before your gaze, and its effect will manifest itself also in numerous other ways. The practice of the exercises is somewhat tedious, but anyone will be amply repaid for the time and trouble bestowed upon it. If you are practicing hypnotism, you will find this gaze most helpful to you. It will have the further effect of causing the eye to appear fuller, by increasing the space between the eyelids.

  2. You may supplement the first exercise with the following, which will add variety, relieve the monotony, and accustom you to gaze into the eyes of others without embarrassment.
    Stand in front of your mirror and gaze into the reflection of your own eyes, in the manner mentioned in Exercise No. 1. Increase the time as in the previous exercise. This exercise will accustom you to bear the gaze of others, and also will enable you to obtain the best expression of the eye, and in other ways will be useful to you. It will enable you to see the growth and development of the characteristic expression of your eye when it is acquiring the magnetic gaze. By all means practice this exercise, systematically. Some authorities prefer this exercise to the preceding one, but, in my opinion, the best results are obtained by a combination of the two.
  3. Stand erect, facing the wall at a distance of three feet. Place your sheet of paper in front of you, with the spot directly in front of the eyes. Fix your gaze upon the spot, and then move your head around in a circle, keeping your gaze fixed upon the spot. As this exercise causes the eyes to roll around and keeping the gaze steady, the nerves and muscles receive considerable exercise. Vary the exercise by circling the head in different directions. Use the exercise mildly at first, and avoid tiring the eyes.
  4. Stand with you back against the wall, and, facing toward the opposite wall, shift your gaze rapidly from one point of the wall to another - right, left, up, down, zigzag, circle, etc.
    This exercise should be discontinued when the eyes begin to feel

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