brilliant, and seems to possess qualities of far greater worth; and the reason is that personal magnetism tends to heighten the effect of everything that you are, or that you may do. If we should compare two business men of equal ability and power, the one having personal magnetism and the other one not, we should find similar results. The one having this power would be far more successful, regardless of the fact that his ability and power in other respects were the same as his associate. Even men of ordinary ability succeed remarkably when they have personal magnetism; and we all know of women who are as plain as nature could make them, and yet being in possession of personal magnetism, are counted among the most attractive to be found anywhere. The most ordinary human form becomes a thing of beauty if made alive with this mysterious power, and a personality that had no attraction whatever, will fascinate everybody to a marked degree if charged with this power. We all know this to be true; we are therefore deeply interested to know how this power might be secured.

In the first place, we must remember that personal magnetism does not exercise its power by controlling or influencing other minds as many have supposed. The fact is if you try to influence others, you will lose this power, and lose it completely no matter how strong it may be at the present time. The secret of personal magnetism simply lies in the fact