sure the course in question is the one above all others to be pursued. For example, in choosing a vocation, launching a new business enterprise, forming a partnership, or planning to co-operate with new associates. Some of us are temperamentally adapted to work with others, or with people of certain types, while others can best work independently. All these relationships can be tested in many ways besides sitting down to consider the bare facts with the hope that one can at once proceed to conclusions.

On the other hand, there are matters on which it is well not to deliberate too long. Some of the firmest friendships are formed quickly. Sometimes the man of affairs who makes the sudden venture is the one who finds the surest road to success. To test a plan by making a tentative beginning is often better than to test it in imagination. The first move may show that it is wrong or that it is right.

Another principle that makes for success may be briefly called enterprise. First get a thing in motion then follow it up. This is as necessary in the higher walks of life as in the world of trade. In the commercial world, persistent and skilful advertising associated with a name that takes, a trade-mark or picture that appears wherever the goods in question are mentioned, summarises the psychology of success. In the personal world