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William Walker Atkinson

Serving New Thought is pleased to present

William Walker Atkinson's

Thought Force in Business and Everyday Life

Book page numbers, along with the number to the left of the .htm extension match the page numbers of the original books to ensure easy use in citations for research papers and books


Preface - Dedication - Salutatory - The Nature of the Force - How the Thought Force Can Aid You - Direct Psychic Influence - A Little Worldly Wisdom - The Power of the Eye - The Magnetic Gaze - The Volic Force - Direct Volation - Telepathic Volation - The Adductive Quality of Thought - Character Building By Mental Control - The Art of Concentering - The Practice of Concentering - Valedictory - Contents


now seem more or less vague and unsatisfactory, will appear clear and easily understood.

In influencing men who we meet face to face, we affect them in a number of ways, which may be roughly summed up in three forms, viz.:

  1. By direct suggestion through the voice, manner, appearance and eye. This includes not only voluntary suggestions on our part, but also the suggestions made involuntarily by every earnest man.
  2. By thought waves directed to the other person by a voluntary effort of our mind.
  3. By the adductive quality of thought, resulting from the process of controlled thought, of which I spoke in the preceding lesson. This force, once generated, operates involuntarily and constitutes the most striking phase of what we call Personal Magnetism.

In this lesson I shall confine myself to the first mentioned form of personal influence, and will take up the succeeding forms in subsequent lessons.

It is a most difficult task to give an intelligent comprehensive idea of the subject of Suggestion, in the limited space at my disposal. If the student has acquainted himself with the principles underlying Hypnotism or Hypnotic Suggestion, he will readily understand just what I mean when I say "Suggestion." To those who have not had this advantage, I will say that a suggestion is "an impression, consciously or unconsciously received through any of our senses." We are constantly accepting or rejecting suggestions, the acceptance or rejection depending upon the degree of suggestibility in ourselves, the degree being caused by the development or cultivation of the non-receptive qualities of the mind. We cannot attempt to go deeply into the subject of what is known as the Dual Mind in man, which has been variously designated as the Objective and Subjective minds; the Voluntary and involuntary minds; the Conscious and Subconscious minds, etc. If the student is desirous of acquainting himself fully with this subject, I would suggest that he take up some good work on

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