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William Walker Atkinson

Serving New Thought is pleased to present

William Walker Atkinson's

Arcane Formulas or Mental Alchemy

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Egohood - Establishing the Ego - 1 - Establishing the Ego - 2 - Establishing the Ego - 3 - Will Focalization - The Excluded Middle - Mastering the Opposite - Neutralizing Rhythm - Cyclicity and Balance - Mentalism in a Nutshell - Formula for Positivity - Will Atmosphere - Personal Positivity - Visualization - Statements - Denials - Mental Alchemy - Mental Vibration - Thought Waves and Currents - Thought Forms - Practical Methods - Concentration - Mental Imaging - Materialization of Thought - Aids to Mental Imaging - General Application - The Arcane Formula - Contents -

given or taken in sugar-coated capsules, one before each meal, like quack medicines. It must be thought out, and worked out in actual practice. So, if you wish your Mentalism in capsules, tabloids, or sugarcoats --- you must go elsewhere for it--the field is full of occult nostrums, as many of you have found out.

What we shall do, in place of the above, is to give you a Formula by which you can work out and manifest every form of mentalism for yourself. No matter how complicated the form may be, it may be worked out by this Formula. We shall not attempt to prove this to you --- you can best prove it by actual practice in your own experiments or occult work. We cheerfully stake our reputation as practical occultists upon its efficacy. Try it for yourself, and see what you can accomplish by it. The Formula has borne the test of ages, and the experiments and practice of many of the best occultists of the past and present. Consequently we dot not hesitate to stake our reputation upon it.


The first thing in applying this Arcane Formula of Mentalism, is for the student to lay aside all other theories of Mentalism, for the time belng.

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